{"title":"Richard Perloff","description":null,"products":[{"product_id":"dynamics-of-persuasion-book-richard-m-perloff-9780367185794","title":"The Dynamics of Persuasion","description":"Now in its seventh edition, this essential text continues to provide students with a comprehensive yet accessible overview of the study and practice of persuasive communication.   Attuned to the swift changes in the world of persuasion in the twenty-first century, this book covers how theories and research illuminate and adapt to our present digital era, with continued attention to ethical implications and today’s big topics. This new edition features updated definitions of key terms in the field as they relate to present-day practice; an integration of persuasion theories and the ubiquity of online influence; new examples and cases to illustrate persuasive communication’s approach to health campaigns, attitudes, communicator appeals, dissonance, and ethics; and a thorough reflection of the most current scholarship in the field.   The Dynamics of Persuasion, Seventh Edition provides a solid foundation for undergraduate students in communication studies and psychology to grasp the key concepts and practices of persuasive communication today.   The book is complemented by online resources for both instructors and students, including an instructor’s manual, lecture slides, sample test questions, and links to relevant articles and videos illustrating concepts presented in the text. Please visit www.routledge.com\/cw\/perloff.","brand":"WoB","offers":[{"title":"US \/ VERY_GOOD \/ SBYB","offer_id":50125533806865,"sku":"CIN0367185792VG","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ GOOD \/ SBYB","offer_id":50139350139153,"sku":"CIN0367185792G","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0367185792.jpg?v=1751102426"},{"product_id":"dynamics-of-political-communication-book-richard-m-perloff-9781138651654","title":"The Dynamics of Political Communication","description":"What impact do news and political advertising have on us? How do candidates use media to persuade us as voters? Are we informed adequately about political issues? Do twenty-first-century political communications measure up to democratic ideals? The Dynamics of Political Communication: Media and Politics in a Digital Age, Second Edition explores these issues and guides us through current political communication theories and beliefs by detailing the fluid landscape of political communication and offering us an engaging introduction to the field and a thorough tour of the discipline. Author Richard Perloff examines essential concepts in this arena, such as agenda-setting, agenda-building, framing, political socialization, and issues of bias that are part of campaign news. Designed to provide an understanding and appreciation of the principles involved in political communication along with methods of research and hypothesis-testing, each chapter includes materials that challenge us by encouraging reflection on controversial matters.   Inside this Second Edition you’ll find:         Expanded discussion of conceptual problems, communication complexities, and key issues in the field.        New examples, concepts, and studies reflecting current political communication scholarship.        The integration of technology throughout the text, reflecting its pervasive role in the political spectrum.      Accompanied by an updated companion website with resources for students and instructors, The Dynamics of Political Communication prepares you to survey the political landscape with a more critical eye, and encourages a greater understanding of the challenges and occurrences presented in this constantly evolving field.","brand":"WoB","offers":[{"title":"US \/ GOOD \/ SBYB","offer_id":50179214213393,"sku":"CIN1138651656G","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ VERY_GOOD \/ SBYB","offer_id":50290570690833,"sku":"CIN1138651656VG","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/1138651656.jpg?v=1751206097"},{"product_id":"dynamics-of-persuasion-book-richard-m-perloff-9781032268187","title":"The Dynamics of Persuasion","description":"The eighth edition of The Dynamics of Persuasion again guides readers in understanding the power and limits of persuasion in contemporary society.","brand":"WoB","offers":[{"title":"US \/ GOOD \/ SBYB","offer_id":50195674202385,"sku":"CIN1032268182G","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ NEW \/ INGRAM","offer_id":51018014982417,"sku":"NIN9781032268187","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ VERY_GOOD \/ SBYB","offer_id":52113379852561,"sku":"CIN1032268182VG","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ NEW \/ INGRAM","offer_id":52586204659985,"sku":"NLS9781032268187","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/1032268182.jpg?v=1750886697"},{"product_id":"dynamics-of-persuasion-book-richard-m-perloff-9780805863604","title":"The Dynamics of Persuasion","description":"The Dynamics of Persuasion provides a comprehensive and up-to-date introduction to persuasive communication and attitude change. Offering a thorough discussion of classic and contemporary theories of persuasion, this text explores the structure and functions of attitudes, consistency between attitude and behavior, and issues in attitude measurement.   Examining persuasion through media, interpersonal, and psychological lenses, author Richard M. Perloff systematically investigates the impact of persuasive communication on attitudes toward a variety of topics, including health, politics, and racial prejudice. In addition to presenting persuasion theory and research, he provides numerous examples of persuasion in action, demonstrating the role of persuasion research in everyday life. Written in a highly accessible and clear style, The Dynamics of Persuasion serves to:     introduce the social science perspective on persuasion enhance understanding of persuasion theories and research highlight the major issues discussed in the field of persuasion research explore the complexities and subtleties in the dynamics of everyday persuasion raise awareness about the ethics of contemporary persuasion.          This updated third edition offers new topics of discussion, including:     the pervasiveness of persuasion discussion of implicit attitudes political segregation policy aspects of attitude measurement narrative persuasion political language social exchange with its applications to medical marketing product placement complexities in communication campaigns   The Dynamics of Persuasion is an engaging text appropriate for advanced courses on persuasion in communication, psychology, marketing, and sociology. In its exploration of the dynamics of persuasive communication, it illuminates the powerful effects persuasion has in contemporary society and enhances understanding of this ubiquitous communicative strategy. Visit the companion site, www.dynamicsofpersuasion.com, for discussion questions, practice test questions, exercises, and more.","brand":"WoB","offers":[{"title":"US \/ VERY_GOOD \/ SBYB","offer_id":50302547493137,"sku":"CIN0805863605VG","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ WELL_READ \/ SBYB","offer_id":50361721323793,"sku":"CIN0805863605A","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0805863605.jpg?v=1751076574"}],"url":"https:\/\/www.worldofbooks.com\/de-de\/collections\/autor-buecher-von-richard-perloff.oembed","provider":"World of Books ","version":"1.0","type":"link"}