{"title":"Robert Gentle","description":null,"products":[{"product_id":"read-this-book-robert-gentle-9780273656500","title":"Read This!","description":"Go on, admit it: most of the business documents that cross your desk really test your patience. If you're brave enough, you'll skim through them in an attempt to capture the key points. More often than not, you'll find them or throw them into the bin.   That's because most business writing is long, complex and takes forever to get to the point. This is self-defeating as the available reading time is often only a few minutes or less.   In this book, you'll learn to:     Grab and sustain your reader's attention  Produce a user friendly layout  Draw attention to key passages  It's a fundamental set of techniques that you'll be able to apply to all kinds of business writing - letters, e-mails, reports, memos, websites, business plans, forms, sign boards and even graphs. Read This! Will demolish many of the enduring myths that many of us hold dear about business writing - for example, that Times New Roman is the best font, that you must always start a letter with Thank you, or that a report must always have a conclusion at the end.","brand":"WoB","offers":[{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":49555722928401,"sku":"GOR001640352","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"US \/ GOOD \/ SBYB","offer_id":50347626791185,"sku":"CIN0273656503G","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ NEW \/ GARDNERS","offer_id":52603331674385,"sku":"NGR9780273656500","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0273656503.jpg?v=1751133943"},{"product_id":"consultant-market-yourself-book-robert-gentle-9780749436933","title":"Consultant - Market Yourself","description":"As a consultant, you're almost certainly looking for new business. But are you going about it in the right way? Perhaps as many as nine out of ten consultants waste their energy chasing new business, instead of building a market profile that will encourage new business to come to them. This book teaches you how to build that market profile, using both obvious and not-so-obvious techniques, with advice on: getting into the media; hitting the lecture circuit; writing books and research reports; issuing a regular newsletter; producing advertising that works; getting listed in national directories; promoting yourself at trade exhibitions; formulating a practical marketing strategy. With an emphasis on practice rather than theory, the book illustrates key points with relevant examples and real-life case studies. Author Robert Gentle, a practising consultant, has used these techniques successfully for more than ten years, both for himself and his corporate clients. The book is suitable for consultants in every industry sector, from management and finance to human resources and communications.","brand":"WoB","offers":[{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":49597660725521,"sku":"GOR001788055","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ GOOD \/ INTERNAL","offer_id":49634612740369,"sku":"GOR004005189","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/074943693X.jpg?v=1750881669"},{"product_id":"everyone-stereotypes-get-over-it-book-robert-gentle-9780796199027","title":"Everyone Stereotypes. Get Over It!","description":null,"brand":"WoB","offers":[{"title":"US \/ NEW \/ INGRAM","offer_id":53397545582865,"sku":"NIN9780796199027","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/9780796199027.jpg?v=1775916005"}],"url":"https:\/\/www.worldofbooks.com\/de-de\/collections\/autor-buecher-von-robert-gentle.oembed","provider":"World of Books ","version":"1.0","type":"link"}