{"title":"Cbi Initiative 1992","description":null,"products":[{"product_id":"marketing-to-the-public-sector-and-industry-book-rank-xerox-9781852510374","title":"Marketing to the Public Sector and Industry","description":"1992 should increase opportunities to gain access to public sector and industrial markets. Rank Xerox examine the marketing strategies appropriate to winning contracts in a multinational, multilingual single market and how companies should organise sales, distribution and service operations. The \"CBI Initiative 1992\" aims to provide British business with information and advice on the most important aspects of the single European Market. The companies that have contributed to the series are all founder members of the CBI.","brand":"WoB","offers":[{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":49509455102225,"sku":"GOR003219570","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/1852510374.jpg?v=1751412332"},{"product_id":"transport-and-distribution-book-t-n-t-express-9781852510473","title":"Transport and Distribution","description":"A study of the ways in which transport and distribution are likely to be affected by the liberalization of transport services and removal of borders and other controls in the single European market. This book offer practical distribution strategies for large and small businesses and a guide to the transport and distribution markets in each member state. The \"CBI Initiative 1992\" aims to provide British business with information and advice on the most important aspects of the single European Market. The companies that have contributed to the series are all founder members of the CBI.","brand":"WoB","offers":[{"title":"GB \/ GOOD \/ INTERNAL","offer_id":49624461607185,"sku":"GOR008933935","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/1852510471.jpg?v=1751412333"},{"product_id":"mergers-acquisitions-and-alternative-corporate-strategies-book-hill-samuel-bank-9781852510121","title":"Mergers, Acquisitions and Alternative Corporate Strategies","description":"Even after 1992, cultural barriers may make it difficult for British companies to sell products and services, tailored to the British market, on the continent. This book presents strategies designed to help British companies win access to new markets and defend their existing market share. Among these strategies joint ventures and mergers figure prominently. The \"CBI Initiative 1992\" aims to provide British business with information and advice on the most important aspects of the single European Market. The companies that have contributed to the series are all founder members of the CBI.","brand":"WoB","offers":[{"title":"GB \/ GOOD \/ INTERNAL","offer_id":49656398709009,"sku":"GOR008655378","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/1852510129.jpg?v=1751281627"},{"product_id":"finance-for-growth-book-national-westminster-bank-9781852510220","title":"Finance for Growth","description":"What will British companies' financial requirements be in the single market? National Westminster Bank describes the facilities which can support businesses in the run-up to the introduction of the single European Market in 1992. These include increasing overdrafts and working capital, advising on international payments, export finance services and capital funding - and analyzes the likely effects of the removal of barriers in the provision of financial services. The \"CBI Initiative 1992\" aims to provide British business with information and advice on the most important aspects of the single European Market. The companies that have contributed to the series are all founder members of the CBI.","brand":"WoB","offers":[{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":49659534835985,"sku":"GOR008555362","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/1852510226.jpg?v=1751155330"}],"url":"https:\/\/www.worldofbooks.com\/de-de\/collections\/cbi-initiative-1992-buchreihe.oembed","provider":"World of Books ","version":"1.0","type":"link"}