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Lonely Planet's mission is to enable curious travellers to experience the world and to truly get to the heart of the places where they travel. \u003c\/p\u003e\u003cp\u003e\u003ci\u003eTripAdvisor Travellers' Choice Awards 2012 and 2013 winner in Favorite Travel Guide category\u003c\/i\u003e \u003c\/p\u003e\u003cp\u003e\u003ci\u003e'Lonely Planet guides are, quite simply, like no other.' - New York Times\u003c\/i\u003e \u003c\/p\u003e\u003cp\u003e\u003ci\u003e'Lonely Planet. It's on everyone's bookshelves; it's in every traveller's hands. It's on mobile phones. It's on the Internet. It's everywhere, and it's telling entire generations of people how to travel the world.' - Fairfax Media (Australia) \u003c\/i\u003e\u003c\/p\u003e\u003cp\u003e*#1 in the world market share - source: Nielsen Bookscan. Australia, UK and USA. 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