{"title":"Sage Series In Communication Research","description":null,"products":[{"product_id":"narrative-and-social-control-book-dennis-k-mumby-9780803949324","title":"Narrative and Social Control","description":"Readers will find Dennis K. Mumby′s collection most useful for the connections it establishes between narrative analysis, in social setting and postmodern light. . . .What is important about this book is the range of projects presented using narrative to examine issues of power and control.  --Discourse and Society  What is the relationship between narrative, society, and the forms of control that function in society? This critical analysis examines the role of narrative in the creation of various social realities in a variety of communication contexts. The central theme of Narrative and Social Control is that narrative is a pervasive form of human communication that is integral to the production and shaping of social order. Each chapter provides both a theoretical framework and an examination of narratives in a range of communication contexts--interpersonal, small group, organizational, and mass mediated--illustrating the far-reaching impact of narrative on our lives and social organizations.  This critical perspective is essential reading for scholars, students, and professionals in communication studies, organization studies, family studies, cultural studies, sociology, political science, peace studies, anthropology, philosophy, and gender studies.","brand":"WoB","offers":[{"title":"US \/ VERY_GOOD \/ SBYB","offer_id":50361097322769,"sku":"CIN0803949324VG","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ NEW \/ INGRAM","offer_id":52126843175185,"sku":"NLS9780803949324","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0803949324.jpg?v=1751011391"},{"product_id":"information-campaigns-book-charles-t-salmon-9780803932197","title":"Information Campaigns","description":"Today, more than ever before, governments, industry, and special interest groups are employing information campaigns to effect social change. In ground-breaking fashion, Information Campaigns explores theory of campaigns as well as theory for campaigns, addressing the social context of public information campaigns and social marketing efforts. Using an interdisciplinary approach, Salmon and a distinguished team of contributors develop the theoretical framework of social change to discuss the melding of marketing and strategic communication traditions.  Part I reviews the social context in which campaigns are designed, implemented, and analyzed, illustrating a broad range of social concerns campaigns address. The second section analyzes tactical concerns pertaining to underlying components of campaigns, namely audience research, planning, organization and implementation, and evaluation. Students and professionals in the fields of communication, political science, marketing, and public health will benefit from the refreshing approach and provocative analyses in this volume.  \"This is a terrific book. It presents a unique integration of value and ideological perspectives with the empirical research on information campaigns. The book offers a thorough and readable analysis of the diverse literature in this area.\"  --Richard M. Perloff, Cleveland State University  \"The [first] section as a whole is particularly successful in providing a context for the study of campaigns within the ongoing processes of social change. . . . The second section of the book offers some interesting treatments of several . . . components of the campaign process. . . . This collection goes a long way toward establishing a new framework within which to study campaigns.  . . . It lays out some clear directions and challenges for future research.\"  --Journal of Communication  \"Salmon′s Information Campaigns is a welcome addition to the literature. . . . [This book] enlarges our knowledge of the processes involved in media-centered social change and how social systems . . . act to influence the attitudes, perceptions, and behaviors of different publics. . . . Salmon′s book is a refreshing departure from the approach generally taken in the information campaign literature. Having carefully assembled authors from a wide range of disciplines and representing divergent theoretical perspectives and research orientations, Salmon provides a balanced presentation of the values of intended receivers and sponsors of planned social change. He gives as much importance to the values of campaign sponsors as he does to the values of receivers of ′social good.′ . . . Practitioners, researchers, and students will find the book useful . . . particularly useful for graduate-level courses in political communication, development communication, health communication, strategic communication, and social marketing.\"  --Journal of Broadcasting and Electronic Media  \"Unlike many edited volumes, quality is consistent across chapters.\"  --Journalism Quarterly","brand":"WoB","offers":[{"title":"US \/ GOOD \/ SBYB","offer_id":50362948223249,"sku":"CIN0803932197G","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ NEW \/ INGRAM","offer_id":52454385844497,"sku":"NLS9780803932197","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0803932197.jpg?v=1751394744"},{"product_id":"comparatively-speaking-book-jay-g-blumler-9780803941731","title":"Comparatively Speaking","description":"The chapters in this volume provide an excellent overview of the diversity of comparative mass communication research being conducted today.  --Contemporary Sociology  \"Obviously, a \"review\" cannot do justice to the depth of analysis reflected in each of the individual exemplars. What this review can do, however, is to assure potential readers that Comparatively Speaking generates questions that should stimulate discussion among scholars. The editors encourage other explorations of comparative research and, indeed in their final chapter offer directions for future research. Whether the questions raised focus on theory or methods, Comparatively Speaking will no doubt prove useful to scholars with various emphases in communication studies. The editors should be commended for their quest to help generate at body of literature directly connected to comparative research.  And, the individual authors should be commended for engaging in research that directly relates to broader societal issues. This text will answer some questions, but more importantly, it will raise questions, which ultimately will stimulate discussion in this  most important avenue of research. Overall, this text most certainly provides the groundwork for a generative approach to comparative studies.\"  --Jeanine Congalton, California State University, Fullerton  Comparative research challenges preconceptions about the universal applicability of communication theories. By opening our eyes to communication patterns and problems that may go unnoticed if considering only one time or one place, comparative research forces us to define boundaries of application for these theories. With a wider awareness encouraged by this volume, we can explicitly or implicitly construct larger scale theories within which variations in time, space, and culture contribute.  Inspired by the 1989 International Communication Association Conference, Comparatively Speaking both demonstrates how comparative research can be done successfully and provides a variety of analytical structures useful for research and teaching. Exemplar chapters span the range of communication research, from nonverbal expectancies to the economics of media industries--across levels of analysis, and over historical and individual-developmental time.  Comparatively Speaking presents the benefits, pitfalls, and trade-offs of comparative research with wit and precision. Scholars and professionals from popular culture, sociology, political science, and all branches of communication will be stimulated to analyze varying exemplars against each other using the analytic structures of the editors and of the critics of comparative research.","brand":"WoB","offers":[{"title":"GB \/ NEW \/ INGRAM","offer_id":52334760919313,"sku":"NLS9780803941731","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/9780803941731.jpg?v=1758157900"},{"product_id":"communication-and-negotiation-book-linda-l-putnam-9780803940123","title":"Communication and Negotiation","description":"Consolidating alternative perspectives on communication and negotiation, this volume reviews the work of noted communication scholars and suggests directions for future research. It explores bargaining planning, framing and reframing, as well as relational communication with opponents, constituents and audiences.","brand":"WoB","offers":[{"title":"GB \/ NEW \/ INGRAM","offer_id":52402494439697,"sku":"NLS9780803940123","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"US \/ VERY_GOOD \/ SBYB","offer_id":53050784940305,"sku":"CIN0803940122VG","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ NEW \/ INGRAM","offer_id":53362528289041,"sku":"NIN9780803940123","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/9780803940123.jpg?v=1758757912"}],"url":"https:\/\/www.worldofbooks.com\/de-de\/collections\/sage-series-in-communication-research-buchreihe.oembed","provider":"World of Books ","version":"1.0","type":"link"}