The 30 Day MBA by Colin Barrow
Drawing on the twelve core disciplines of business, including business law, economics, marketing and finance, this third edition of the hugely successful The 30 Day MBA shows you to use key business concepts and tools to assess business decisions and implement strategy. Now with a new concept for each chapter - including crowdfunding, digital marketing, business incubators and the 80/20 principle - it also provides coverage of the key optional modules: Mergers and Acquisitions and International Business. New case studies include Volkswagen Group China, Google in China, IKEA, Meraki, Ocado, Ford, IBM and McDonalds among others. Including a range of free online resources that enable you to revise and test your knowledge, this bestselling classroom-free guide is brimming with models, international case studies and practical applications of key theories, placing MBA skills within reach of all professionals and students.
"The bottom line is: buy this book and save £100,000 on attending a two-year MBA programmeEvery manager will gain useful insights from this book and it will no doubt fast-track less experienced managers' careers." -- Andrew Macy FCMI * Professional Manager *
"A great refresher and would also work as a primer for prospective students. Working through this book and tests should help you sound like an MBA and probably even pass for one!" * Customer review *
"I've always had that niggling feeling that I'm missing some key concepts and ideas that could really help me. The book is simple and concise and covers everything in exactly the level of detail I need, to fill in those missing gaps." * Customer review *
"A great refresher and would also work as a primer for prospective students. Working through this book and tests should help you sound like an MBA and probably even pass for one!" * Customer review *
"I've always had that niggling feeling that I'm missing some key concepts and ideas that could really help me. The book is simple and concise and covers everything in exactly the level of detail I need, to fill in those missing gaps." * Customer review *
Colin Barrow has spent 15 years applying the principles and knowledge acquired through his own MBA to successfully running companies. He has lectured, researched and collaborated with colleagues in business schools in the UK, USA, Canada, Australia, the Far East and throughout Europe. Currently a visiting fellow at Cranfield University, he is also the author of The Business Plan Workbook, Financial Management for the Small Business as well as The 30 Day MBA in Business Finance, The 30 Day MBA in International Business and The 30 Day MBA in Marketing, all published by Kogan Page.
| SKU | Nicht verfügbar |
| ISBN 13 | 9780749469900 |
| ISBN 10 | 0749469900 |
| Titel | The 30 Day MBA |
| Autor | Colin Barrow |
| Buchzustand | Nicht verfügbar |
| Bindungsart | Paperback |
| Verlag | Kogan Page Ltd |
| Erscheinungsjahr | 2013-08-03 |
| Seitenanzahl | 336 |
| Hinweis auf dem Einband | Die Abbildung des Buches dient nur Illustrationszwecken, die tatsächliche Bindung, das Cover und die Auflage können sich davon unterscheiden. |
| Hinweis | Nicht verfügbar |