Marketing Management by Philip Kotler

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Marketing Management by Philip Kotler

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Zusammenfassung

Reflecting trends and developments in global marketing, this edition emphasizes the importance of teamwork between marketing and other aspects of a business. It stresses the importance of computers, telecommunications and other new technologies in improving market planning and performance.

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Marketing Management by Philip Kotler

The ninth edition of this best-selling classic marketing management text reflects the recent trends and developments in global marketing. The new edition emphasises the importance of teamwork between marketing and all other functions of the business, introduces new perspectives in successful strategic market planning, and presents additional, company examples of creative, market-focused and customer-driven action. Kloter underscores the importance of computers, telecommunications and other new technologies in improving marketing planning and performance.

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SKU Nicht verfügbar
ISBN 13 9780132613637
ISBN 10 0132613638
Titel Marketing Management
Autor Philip Kotler
Buchzustand Nicht verfügbar
Bindungsart Paperback
Verlag Pearson Education (US)
Erscheinungsjahr 1996-08-01
Seitenanzahl 832
Hinweis auf dem Einband Die Abbildung des Buches dient nur Illustrationszwecken, die tatsächliche Bindung, das Cover und die Auflage können sich davon unterscheiden.
Hinweis Nicht verfügbar