Absolute Essentials of Strategic Marketing by Tony Proctor

Absolute Essentials of Strategic Marketing by Tony Proctor

Strategic marketing is a complex topic, and this short-form textbook illuminates its fundamental elements to provide a bird’s-eye view of the field for students of marketing strategy. Focused on the marketing of goods and services, the book highlights how incremental changes in the market environment drive changes to marketing strategies. The author, an experienced marketing expert, uses the concept of ‘strategic windows’ to facilitate student understanding, looking at how firms can best anticipate and react to opportunities and threats. Enhanced by text features such as essential summaries, focused references and additional online supplements, this very short introduction enables the reader to zero in on the core priorities for strategic marketers. The result is a volume that is valuable reading for marketing students around the world.

Tony Proctor is Emeritus Professor in Marketing at the University of Chester, UK.

SKU	Nicht verfügbar
ISBN 13	9780367524753
ISBN 10	0367524759
Titel	Absolute Essentials of Strategic Marketing
Autor	Tony Proctor
Serie	Absolute Essentials Of Business And Economics
Buchzustand	Nicht verfügbar
Bindungsart	Paperback
Verlag	Taylor & Francis Ltd
Erscheinungsjahr	2023-05-31
Seitenanzahl	126
Hinweis auf dem Einband	Die Abbildung des Buches dient nur Illustrationszwecken, die tatsächliche Bindung, das Cover und die Auflage können sich davon unterscheiden.
Hinweis	Nicht verfügbar