Accountable Marketing by Peter Rosenwald

Accountable Marketing by Peter Rosenwald

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Zusammenfassung

Businesses are increasingly concerned about measurability and accountability, particularly in the area of marketing. This text offers a thorough treatment of measurable marketing.

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Accountable Marketing by Peter Rosenwald

Businesses are increasingly concerned about measurability and accountability - particularly in the area of marketing. Executives and managers are searching for reliable methods to ensure that they are getting more out of their marketing efforts, as well as for ways to continue successful operations. If you could differentiate between your best customers, your marginal customers and your worst customers, would you spend your marketing monies the way you do today? If you're like most marketers, you would not. Then get yourself a copy of Accountable Marketing, and together with its CD of 35 Interactive Templates, discover how to concentrate your marketing expenditures for greater profits.
SKU Nicht verfügbar
ISBN 13 9780324203592
ISBN 10 0324203594
Titel Accountable Marketing
Autor Peter Rosenwald
Buchzustand Nicht verfügbar
Verlag South-Western Educational Pub
Erscheinungsjahr 2004-11-19
Seitenanzahl 368
Hinweis auf dem Einband Die Abbildung des Buches dient nur Illustrationszwecken, die tatsächliche Bindung, das Cover und die Auflage können sich davon unterscheiden.
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