Admiral: Kit Man by Bert Patrick
In the 1970s, Admiral, a small knitwear firm in Leicestershire, took out their first sponsorship contract with the England football team, which cost 10,000. Today, NIKEpay 25 million a year to kit out the same team. Admiral: Kit Man is the story of this legendary company's rise to fame.
Bert Patrick started life in journalism and after military service during the Suez Campaign, where he was an Army Public Relations Military Observer, he set up a freelance news agency in Leicester. Having a hankering to carve a career in marketing he joined an old established underwear manufacturing company and later turned production over to sportswear. This was the beginning of a multi billion pound global industry of replica kits.
| SKU | Nicht verfügbar |
| ISBN 13 | 9781783063864 |
| ISBN 10 | 1783063866 |
| Titel | Admiral: Kit Man |
| Autor | Bert Patrick |
| Buchzustand | Nicht verfügbar |
| Bindungsart | Paperback |
| Verlag | Troubador Publishing |
| Erscheinungsjahr | 2014-05-28 |
| Seitenanzahl | 192 |
| Hinweis auf dem Einband | Die Abbildung des Buches dient nur Illustrationszwecken, die tatsächliche Bindung, das Cover und die Auflage können sich davon unterscheiden. |
| Hinweis | Nicht verfügbar |