Adscam by Bob Hoffman
In 2017, Bob Hoffman wrote BadMen: How Advertising Went from a Minor Annoyance to a Major Menace. It was selected as Best Of Marketing, 2017. Five years later Bob revisits advertising's tracking-based online advertising industry and finds it far more corrupt and dangerous than ever. In ADSCAM: How Online Advertising Gave Birth to One of History's Greatest Frauds, and Became a Threat to Democracy, Bob concludes that the tracking-based online advertising industry is a criminal racket of epic proportions. It is a giant worldwide scam -- organized crime at a global scale that has been normalized by involving virtually every major corporation, every pretty-sounding trade organization, and the entire advertising, marketing, and digital media industry.
| SKU | Nicht verfügbar |
| ISBN 13 | 9780999230749 |
| ISBN 10 | 0999230743 |
| Titel | Adscam |
| Autor | Bob Hoffman |
| Buchzustand | Nicht verfügbar |
| Bindungsart | Paperback |
| Verlag | Type a Group, LLC |
| Erscheinungsjahr | 2022-10-10 |
| Seitenanzahl | 114 |
| Hinweis auf dem Einband | Die Abbildung des Buches dient nur Illustrationszwecken, die tatsächliche Bindung, das Cover und die Auflage können sich davon unterscheiden. |
| Hinweis | Nicht verfügbar |