Advertising and Promotion by Chris Hackley

Advertising and Promotion by Chris Hackley

This textbook introduces the key concepts, methods and issues within advertising and promotion through first-hand examples gathered from leading international advertising agencies and brand campaigns.

Lucid, insightful, an inspiration for even more creative communications and a treat for the mindA must read for all wanting to better understand advertising and promotion

-- Professor Leslie de Chernatony

Chris Hackley has been Professor of Marketing at Royal Holloway, University of London, since 2004, when he was appointed as the university’s first Chair in Marketing. His PhD from the Department of Marketing at Strathclyde University, Scotland, focused on the creative development process in top advertising agencies. He teaches, researches, writes and consults on topics in advertising, marketing, and consumer cultural policy.   Rungpaka Amy Hackley is Senior Lecturer in Marketing at Birkbeck College, University of London. Prior to that she held Lecturer in Marketing appointments at Queen Mary, University of London, the University of Durham, and the University of Surrey. Dr Hackley has presented her research at international conferences in Asia, North America, Australasia, Europe and the UK, and her work has been published in journals such as the International Journal of Advertising, Journal of Business Research, Journal of Marketing Management, Marketing Theory, Asian Journal of Business and Proceedings of the Association for Consumer Research, among others.

SKU	Nicht verfügbar
ISBN 13	9781446280720
ISBN 10	1446280721
Titel	Advertising and Promotion
Autor	Chris Hackley
Buchzustand	Nicht verfügbar
Bindungsart	Paperback
Verlag	Sage Publications Ltd
Erscheinungsjahr	2014-11-19
Seitenanzahl	360
Hinweis auf dem Einband	Die Abbildung des Buches dient nur Illustrationszwecken, die tatsächliche Bindung, das Cover und die Auflage können sich davon unterscheiden.