Advertising For Skeptics by Bob Hoffman

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Advertising For Skeptics by Bob Hoffman

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Advertising For Skeptics by Bob Hoffman

A bounty of heretical, unpopular, and aberrant thoughts about the ad industry. Bob Hoffman, author of Amazon #1 sellers BadMen and Laughing@Advertising looks at advertising's decade of delusion and comes away a skeptic. What went wrong? Just about everything.

For 161 pages, Mr. Hoffman puts forth an all-out assault against the ills of the advertising industry. He details its hubris, delusions...egos and genuflection of data, drops them all into a garbage can, and lights it on fire. Communication Arts

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SKU Nicht verfügbar
ISBN 13 9780999230732
ISBN 10 0999230735
Titel Advertising For Skeptics
Autor Bob Hoffman
Buchzustand Nicht verfügbar
Bindungsart Paperback
Verlag Type a Group
Erscheinungsjahr 2020-02-08
Seitenanzahl 180
Hinweis auf dem Einband Die Abbildung des Buches dient nur Illustrationszwecken, die tatsächliche Bindung, das Cover und die Auflage können sich davon unterscheiden.
Hinweis Nicht verfügbar