Advertising Media Planning by Larry Kelly

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Advertising Media Planning by Larry Kelly

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Advertising Media Planning by Larry Kelly

Updated and greatly expanded to reflect the explosive growth of new media, this acclaimed and widely-adopted text offers practical guidance for those involved in media planning on a daily basis as well as those who must ultimately approve strategic media decisions. Its current, real-world business examples and down-to-earth approach will resonate with students as well as media professionals on both the client and agency side.

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SKU Nicht verfügbar
ISBN 13 9780765626363
ISBN 10 0765626365
Titel Advertising Media Planning
Autor Larry Kelly
Buchzustand Nicht verfügbar
Bindungsart Paperback
Verlag Taylor & Francis Inc
Erscheinungsjahr 2011-12-17
Seitenanzahl 304
Hinweis auf dem Einband Die Abbildung des Buches dient nur Illustrationszwecken, die tatsächliche Bindung, das Cover und die Auflage können sich davon unterscheiden.