ALL Business is STILL Show Business by Scott Mckain

ALL Business is STILL Show Business by Scott Mckain

In this hyper-competitive, globally connected world, how do organizations and individual professionals stand out from the competition and engage their customers? ALL Business is STILL Show Business reveals that the secrets and standards of the entertainment industry are exactly what every business in any industry needs to create distinction. Fifteen years ago, the original ALL Business is Show Business offered a groundbreaking look at how to earn standing ovations from customers and employees in a rapidly changing marketplace. In this new reboot from the original edition, we realize that in a time where a former reality television star is now President of the United States -- and movies are a significant part of our nation's exports -- this principle has never been more applicable, or critical, for organizational and individual success. This is NOT about fluff, comedy, or flash. It's a serious business book about a solid business philosophy that can make the difference for you and your organization. You'll learn how the entertainment industry creates a powerful emotional connection with its customers; how they take a product that is not successful and turn it into a blockbuster, how they ensure repeat and referral business -- and how you can do the same. From the author of a book named by several major newspapers -- including the Miami Herald -- as one of the ten best business books of the year, comes new and important insights that will significantly influence and impact you...and your organization. Because, ALL Business is STILL Show Business

Scott McKain is the country s leading expert on business and professional distinction. He is Chairman of McKain Performance Group, a company he founded in 1981 to teach the principles of the Ultimate Customer Experience(r). He is also the cofounder and principal of The Value Added Institute, a think-tank that examines the role of the customer experience in creating significant advances in the level of client loyalty. He has been honored with induction into the Professional Speakers Hall of Fame, and is a member of the Speakers Roundtable, an elite group of twenty business speakers considered by many to be among the best in the world. He has served on the board of numerous corporations and associations, including the National Safety Council.
Scott has appeared on platforms in all fifty states of the U.S. and nineteen additional countries for distinctive organizations such as BMW, Juniper Networks, GE, Merrill Lynch, Nationwide, Cisco, CoBank, HTC, US Trust, and literally hundreds more. He also has made multiple appearances on FOX News Channel and other major media outlets as an expert commentator. Recently, GenJuice named him one of Top 25 Tweeple Young Influencers Should Follow, and Social Media Marketing Magazine recognized him as one of the fifty most influential marketing authors on Twitter. Scott and his wife, Tammy, reside in Las Vegas, Nevada and Indianapolis, Indiana.

SKU	Nicht verfügbar
ISBN 13	9781542858038
ISBN 10	1542858038
Titel	ALL Business is STILL Show Business
Autor	Scott Mckain
Buchzustand	Nicht verfügbar
Bindungsart	Paperback
Verlag	Createspace Independent Publishing Platform
Erscheinungsjahr	2017-03-04
Seitenanzahl	198
Hinweis auf dem Einband	Die Abbildung des Buches dient nur Illustrationszwecken, die tatsächliche Bindung, das Cover und die Auflage können sich davon unterscheiden.
Hinweis	Nicht verfügbar