AMA Dictionary of Marketing Terms by Peter Bennett

AMA Dictionary of Marketing Terms by Peter Bennett

Published by the world's foremost authority, the American Marketing Association, this completely revised and expanded edition of the AMA Dictionary of Marketing Terms is an essential reference for business professionals and students alike. Developed by Peter D. Bennett of The Pennsylvania State University in cooperation with marketing experts and top academics from across the country, the more than 2,500 up-to-date definitions include all of today's most important marketing terms, from every aspect of the field. Fully cross-referenced for ease of use, this comprehensive resource covers both the day-to-day terminology and the specialized vocabulary in corporate and academic use. The AMA Dictionary of Marketing Terms is a truly indispensable guide that helps everyone from newcomers to senior-level marketing executives Peter D. Bennett, PhD, is Associate Dean and Professor of Marketing at the Frank & Mary Jean Smeal College of Business Administration at The Pennsylvania State University.

Peter D. Bennett, Ph.D., is associate dean and professor of marketing at the Frank & Mary Jean Smeal College of Business Administration at The Pennsylvania State University.

SKU	Nicht verfügbar
ISBN 13	9780844235981
ISBN 10	0844235989
Titel	AMA Dictionary of Marketing Terms
Autor	Peter Bennett
Buchzustand	Nicht verfügbar
Bindungsart	Hardback
Verlag	McGraw-Hill Education - Europe
Erscheinungsjahr	1995-05-16
Seitenanzahl	336
Hinweis auf dem Einband	Die Abbildung des Buches dient nur Illustrationszwecken, die tatsächliche Bindung, das Cover und die Auflage können sich davon unterscheiden.
Hinweis	Nicht verfügbar