Basic Marketing by Tom Cannon

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Basic Marketing by Tom Cannon

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Zusammenfassung

The revised edition of this standard textbook on marketing principles now provides a set of challenging specimen questions and a wide range of case studies, with an appendix on how to manage a marketing project. It seeks to prepare a solid foundation of learning for students of marketing.

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Basic Marketing by Tom Cannon

The revised edition of this standard textbook on marketing principles now provides a set of challenging specimen questions and a wide range of case studies, including several extended in-depth cases, with an appendix on how to manage a marketing project. Marketing theories and techniques are explained with an international perspective. The book seeks to prepare a solid foundation of learning for students of marketing. In addition, it provides a list of 100 useful website addresses.

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SKU Nicht verfügbar
ISBN 13 9780304702947
ISBN 10 0304702943
Titel Basic Marketing
Autor Tom Cannon
Buchzustand Nicht verfügbar
Bindungsart Paperback
Verlag Cengage Learning EMEA
Erscheinungsjahr 1998-07-23
Seitenanzahl 544
Hinweis auf dem Einband Die Abbildung des Buches dient nur Illustrationszwecken, die tatsächliche Bindung, das Cover und die Auflage können sich davon unterscheiden.
Hinweis Nicht verfügbar