Basic Marketing Research & Qualtrics Pkg by Naresh K Malhotra

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Basic Marketing Research & Qualtrics Pkg by Naresh K Malhotra

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Zusammenfassung

For undergraduate-level courses in Marketing Research. With a hands-on, do-it-yourself approach, Malhotra offers a contemporary focus on decision making, illustrating the interaction between marketing research decisions and marketing management decisions.

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Basic Marketing Research & Qualtrics Pkg by Naresh K Malhotra

For undergraduate-level courses in Marketing Research. With a hands-on, do-it-yourself approach, Malhotra offers a contemporary focus on decision making, illustrating the interaction between marketing research decisions and marketing management decisions.

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SKU Nicht verfügbar
ISBN 13 9780137155934
ISBN 10 013715593X
Titel Basic Marketing Research & Qualtrics Pkg
Autor Naresh K Malhotra
Buchzustand Nicht verfügbar
Verlag Pearson Education (US)
Erscheinungsjahr 2009-11-28
Seitenanzahl 672
Hinweis auf dem Einband Die Abbildung des Buches dient nur Illustrationszwecken, die tatsächliche Bindung, das Cover und die Auflage können sich davon unterscheiden.
Hinweis Nicht verfügbar