Basic Marketing Research with Excel by Alvin C Burns

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Basic Marketing Research with Excel by Alvin C Burns

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Zusammenfassung

For undergraduate Marketing Research courses. Basic Marketing Research usesExcel(t) add-in software for data analysis, an integrated case, and experiential learning exercises to present a concise introduction to fundamentals of market research, offering resources students can use in their future careers.

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Basic Marketing Research with Excel by Alvin C Burns

A concise presentation of marketing research fundamentals. Basic Marketing Research uses an Excel add-in software for data analysis, an integrated case, and experiential learning exercises to present a concise introduction to market research fundamentals. This text also provides readers with resources they can use in their careers. The ISBN above is just for the standalone book, if you want the book/IBM (R) SPSS (R) 18.0 Integrated Student Version you shoud order the ISBN listed below. 0132490633 / 9780132490634 Basic Marketing Research with Excel & IBM (R) SPSS (R) 18.0 Integrated Student Version Package Package consists of 0132151715 / 9780132151719 IBM (R) SPSS (R) 18.0 Integrated Student Version 0135078229 / 9780135078228 Basic Marketing Research with Excel .

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SKU Nicht verfügbar
ISBN 13 9780132598965
ISBN 10 0132598965
Titel Basic Marketing Research with Excel
Autor Alvin C Burns
Buchzustand Nicht verfügbar
Bindungsart Paperback
Verlag Pearson Education (US)
Erscheinungsjahr 2011-03-24
Seitenanzahl 416
Hinweis auf dem Einband Die Abbildung des Buches dient nur Illustrationszwecken, die tatsächliche Bindung, das Cover und die Auflage können sich davon unterscheiden.