Be Unique or Be Ignored
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Be Unique or Be Ignored by Marc H Rudov
Branding is ultimately the CEO's responsibility. Too many CEOs allow their companies to copy and resemble their competitors; the goal is to be unique, to stand out from the white noise of me-too competition. The brand dictates a company's costs of sales, capital, and media. If people don't get your brand-your value proposition-within 15 seconds, they'll resist purchasing from, investing in, and writing about your company. Or, they'll ignore your company altogether. Hence, the title of this guide: Be Unique or Be Ignored.| SKU | Nicht verfügbar |
| ISBN 13 | 9780974501734 |
| ISBN 10 | 0974501735 |
| Titel | Be Unique or Be Ignored |
| Autor | Marc H Rudov |
| Buchzustand | Nicht verfügbar |
| Bindungsart | Paperback |
| Verlag | MHR Enterprises |
| Erscheinungsjahr | 2013-11-11 |
| Seitenanzahl | 166 |
| Hinweis auf dem Einband | Die Abbildung des Buches dient nur Illustrationszwecken, die tatsächliche Bindung, das Cover und die Auflage können sich davon unterscheiden. |
| Hinweis | Nicht verfügbar |