Ben & Jerry's: The Inside Scoop by Fred Lager

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Ben & Jerry's: The Inside Scoop by Fred Lager

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Ben & Jerry's: The Inside Scoop by Fred Lager

Deftly and compassionately captures Ben's] genius in all its entrepreneurial splendor.This tale will keep you entertained.--New York Times Book Review.

A former CEO of Ben & Jerry's tells how two '60s holdovers built a single ice cream store into one of America's hottest companies. From modest beginnings--opening their first ice cream shop in a renovated gas station--to entrepreneurial challenges, including their clash with H agen-Dazs, to becoming a miltimillion dollar company, Lager provides an insightful insider's account of Ben & Jerry's ice cream empire.

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SKU Nicht verfügbar
ISBN 13 9780517883709
ISBN 10 0517883708
Titel Ben & Jerry's: The Inside Scoop
Autor Fred Lager
Buchzustand Nicht verfügbar
Bindungsart Paperback
Verlag Random House USA Inc
Erscheinungsjahr 1995-05-16
Seitenanzahl 272
Hinweis auf dem Einband Die Abbildung des Buches dient nur Illustrationszwecken, die tatsächliche Bindung, das Cover und die Auflage können sich davon unterscheiden.