Advertising For Skeptics by Bob Hoffman

Advertising For Skeptics by Bob Hoffman

A bounty of heretical, unpopular, and aberrant thoughts about the ad industry. Bob Hoffman, author of Amazon #1 sellers BadMen and Laughing@Advertising looks at advertising's decade of delusion and comes away a skeptic. What went wrong? Just about everything.

For 161 pages, Mr. Hoffman puts forth an all-out assault against the ills of the advertising industry. He details its hubris, delusions...egos and genuflection of data, drops them all into a garbage can, and lights it on fire. Communication Arts

SKU	Nicht verfügbar
ISBN 13
Titel	Advertising For Skeptics
Autor	Bob Hoffman
Buchzustand	Nicht verfügbar
Bindungsart
Verlag
Erscheinungsjahr
Hinweis auf dem Einband	Die Abbildung des Buches dient nur Illustrationszwecken, die tatsächliche Bindung, das Cover und die Auflage können sich davon unterscheiden.