{"product_id":"books-advertising-for-skeptics-by-bob-hoffman","title":"Advertising For Skeptics","description":"A bounty of heretical, unpopular, and aberrant thoughts about the ad industry. Bob Hoffman, author of Amazon #1 sellers BadMen and Laughing@Advertising looks at advertising's decade of delusion and comes away a skeptic. What went wrong? Just about everything. \u003cp\u003e\u003c\/p\u003e\u003ci\u003eFor 161 pages, Mr. Hoffman puts forth an all-out assault against the ills of the advertising industry. He details its hubris, delusions...egos and genuflection of data, drops them all into a garbage can, and lights it on fire.\u003c\/i\u003e Communication Arts","brand":"World of Books ","offers":[{"title":"Default Title","offer_id":53504055247121,"sku":null,"price":0.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/9780999230732.jpg?v=1778078741","url":"https:\/\/www.worldofbooks.com\/de-de\/products\/books-advertising-for-skeptics-by-bob-hoffman","provider":"World of Books ","version":"1.0","type":"link"}