International Business by Alan M Rugman

International Business by Alan M Rugman

Taking a regional approach, this text challenges some of the underlying assumptions behind globalization and focuses on both the dominant economies and emerging markets. By integrating analysis of the competitive environment and the internal resources of the firm this book provides a strategic view of international business. The text will be invaluable for anyone studying international business as part of a degree programme and aiming to attain a confident and thorough understanding of the subject.

SKU	Nicht verfügbar
ISBN 13
Titel	International Business
Autor	Alan M Rugman
Buchzustand	Nicht verfügbar
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Hinweis auf dem Einband	Die Abbildung des Buches dient nur Illustrationszwecken, die tatsächliche Bindung, das Cover und die Auflage können sich davon unterscheiden.