The Boston Consulting Group on Strategy
Zusammenfassung
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The Boston Consulting Group on Strategy by Carl W Stern
For the past 43 years, The Boston Consulting Group (BCG) has been shaping the way business is done all over the world. This book, a compilation of 75 of BCG's most influential articles and pieces on strategy, is an indispensable source of fresh ideas, insights, and practical lessons for managers, executives, and entrepreneurs in every industry.
"Essential reading for anyone with a serious interest in strategy" (Long Range Planning, 40/2007)
CARL W. STERN has been with BCG for thirty-two years. He was the CEO of BCG from 1997 to 2003 and presently serves as co-chairman of the board. He holds an MBA from Stanford Business School.
MICHAEL S. DEIMLER is a Senior Vice President in the Atlanta office of BCG and the leader of its strategy practice. He holds an MBA from The Wharton School.
| SKU | Nicht verfügbar |
| ISBN 13 | 9780471757221 |
| ISBN 10 | 0471757225 |
| Titel | The Boston Consulting Group on Strategy |
| Autor | Carl W Stern |
| Buchzustand | Nicht verfügbar |
| Bindungsart | Hardback |
| Verlag | John Wiley & Sons Inc |
| Erscheinungsjahr | 2006-06-09 |
| Seitenanzahl | 432 |
| Hinweis auf dem Einband | Die Abbildung des Buches dient nur Illustrationszwecken, die tatsächliche Bindung, das Cover und die Auflage können sich davon unterscheiden. |
| Hinweis | Nicht verfügbar |