Brand Management In A Week by Paul Hitchens

Brand Management In A Week by Paul Hitchens

The ability to manage your brand successfully is crucial to anyone who wants to advance their career. Written by Paul and Julia Hitchens, leading experts on corporate brand strategies, this book quickly teaches you the insider secrets you need to know to in order to successfully manage your brand. The highly motivational 'in a week' structure of the book provides seven straightforward chapters explaining the key points, and at the end there are optional questions to ensure you have taken it all in. There are also cartoons and diagrams throughout, to help make this book a more enjoyable and effective learning experience. So what are you waiting for? Let this book put you on the fast track to success! Sunday: Determine your brand focus Monday: Define your brand strategy Tuesday: Express your brand itentity Wednesday: Evolve your brand culture Thursday: Build your employer brand Friday: The importance of design Saturday: Sustaining the brand

Paul and Julia Hitchens formed Verve Interactive Ltd in 1996. Verve is an independent Creative Brand Consultancy. We advise and work with directors, management and staff to deliver corporate brand strategies. Verve has worled with world famous brands including Virgin Atlantic and Granada Media.

SKU	Nicht verfügbar
ISBN 13	9781444197976
ISBN 10	1444197975
Titel	Brand Management In A Week
Autor	Paul Hitchens
Buchzustand	Nicht verfügbar
Bindungsart	Paperback
Verlag	John Murray Press
Erscheinungsjahr	2014-04-25
Seitenanzahl	128
Hinweis auf dem Einband	Die Abbildung des Buches dient nur Illustrationszwecken, die tatsächliche Bindung, das Cover und die Auflage können sich davon unterscheiden.