Branding in Asia by Paul Temporal

  •
1 1

Branding in Asia by Paul Temporal

Checking stock...
Checking stock...
Zusammenfassung

In the midst of financial crisis, Asian companies have felt the heat of competition more strongly than most. Taking a case-oriented approach, this book argues that global recognition for Asian business could be achieved through the creation, development and management of powerful new brands.

The feel-good place to buy books
  • Free delivery in the UK
  • Supporting authors with AuthorSHARE
  • 100% recyclable packaging
  • B Corp - kinder to people and planet
  • Buy-back with World of Books - Sell Your Books

Branding in Asia by Paul Temporal

In the midst of financial crisis, Asian companies have felt the heat of competition more strongly than most. Taking a case-oriented approach, this practical book argues that global recognition for Asian business could be achieved through the creation, development and management of powerful new brands. It explores the unique challenges of Asian markets and offers a wealth of common-sense advice on how to go about meeting them. Features include numerous case studies of successful global brand building and guidance for Western companies on establishing brands in Asia.

You might also like

SKU Nicht verfügbar
ISBN 13 9780471835769
ISBN 10 0471835765
Titel Branding in Asia
Autor Paul Temporal
Buchzustand Nicht verfügbar
Bindungsart Hardback
Verlag John Wiley & Sons (Asia) Pte Ltd
Erscheinungsjahr 1999-12-07
Seitenanzahl 272
Hinweis auf dem Einband Die Abbildung des Buches dient nur Illustrationszwecken, die tatsächliche Bindung, das Cover und die Auflage können sich davon unterscheiden.