Bridging the Gap by Catherine Xiang

Bridging the Gap by Catherine Xiang

This is the first title in the new "Global Business" series of books written by leading experts in the field of international business and management. The book aims to provide a practical understanding of the key concepts and issues involved in communicating in today's multi-cultural world. The author takes China as the prime example of the cultural barriers presented to non-Chinese businesspeople. By combining theory and practice, the book presents insights and techniques in inter-cultural communication. How does our language reflect our thoughts? What is the relationship between our culture and communication? How can we overcome cross-cultural boundaries and communicate effectively both in interpersonal or business settings? AUTHOR: Dr. Catherine Hua Xiang is an established author and applied linguist. She is Head of East Asian Languages at LSE, Programme Director of LSE's BSc International Relations and Chinese course, as well as UK Director of LSE Confucius Institute for Business London. She is also a consultant to companies wishing to engage with China.

Dr Catherine Hua Xiang is an established author and applied linguist. She is Head of East Asian Languages at LSE, Programme Director of LSE’s BSc International Relations and Chinese course, as well as UK Director of LSE Confucius Institute for Business London. She is also a consultant to companies wishing to engage with China.

SKU	Nicht verfügbar
ISBN 13	9781915951045
ISBN 10	1915951046
Titel	Bridging the Gap
Autor	Catherine Xiang
Buchzustand	Nicht verfügbar
Bindungsart	Paperback
Verlag	LID Publishing
Erscheinungsjahr	2024-03-21
Seitenanzahl	192
Hinweis auf dem Einband	Die Abbildung des Buches dient nur Illustrationszwecken, die tatsächliche Bindung, das Cover und die Auflage können sich davon unterscheiden.
Hinweis	Nicht verfügbar