Business Analytics by Mary Ellen Gordon

Business Analytics by Mary Ellen Gordon

This new textbook focuses on how data and analytics can be used to help inform organisational decision-making across the business by complementing human judgement. Taking a highly practical approach, it covers major use cases for analytics across different business areas, including marketing analytics, HR analytics, operational analytics and financial analytics. This concise and readable book grounds discussion in the fundamentals of data, analytics and data visualisation, and in an understanding of the legal and ethical responsibilities that come with working with data. Key features include: • Analytics in Practice vignettes show how data and analytics have been applied in real organisations • Video interviews with industry professionals bring examples to life • A running case study and accompanying dataset allow you to apply what you have learnt Suitable for undergraduate and postgraduate students studying business analytics. Mary Ellen Gordon is Senior Professional Teaching Fellow/Senior Lecturer in the School of Information Systems at the Victoria University of Wellington, New Zealand.

Mary Ellen Gordon is a Senior Professional Teaching Fellow and brings a wealth of industry experience of working in business analytics in organisations, including Apple.

SKU	Nicht verfügbar
ISBN 13	9781529796117
ISBN 10	1529796113
Titel	Business Analytics
Autor	Mary Ellen Gordon
Buchzustand	Nicht verfügbar
Bindungsart	Paperback
Verlag	Sage Publications Ltd
Erscheinungsjahr	2023-06-29
Seitenanzahl	240
Hinweis auf dem Einband	Die Abbildung des Buches dient nur Illustrationszwecken, die tatsächliche Bindung, das Cover und die Auflage können sich davon unterscheiden.
Hinweis	Nicht verfügbar