The Business of Influence by Philip Sheldrake

The Business of Influence by Philip Sheldrake

Media has most definitely evolved, as have the ways in which we contemplate, design, communicate and execute strategy. And rather than technological evolution, we re plainly in the midst of a technological revolution.

questions current approaches to influence, and measuring influence, in all aspects of business(Global Innovation Report, July 2011). thought provoking a lively approach to the mass of material visionary Communication Director

Philip Sheldrake is a Chartered Engineer, a Co-Founding Partner of Meanwhile, the venture marketers, a Main Board Director of Intellect, the UK trade association for the technology industry, and Board Director of 6UK, a government backed non-profit to promote adoption of the new Internet protocol in the UK. He co-founded an award-winning PR consultancy at the end of the 90s, selling it to W2 Group, a Massachusetts based marketing services group, to become the European HQ of W2's PR company, Racepoint. Philip authored The Social Web Analytics eBook 2008, and the digital marketing chapter of The Marketing Century, a book celebrating the centenary of the Chartered Institute of Marketing. He chairs the Chartered Institute of Public Relations group on measurement and evaluation, presents CIPR TV, and designs and chairs Internetome, the Internet of Things Conference.

SKU	Nicht verfügbar
ISBN 13	9780470978627
ISBN 10	0470978627
Titel	The Business of Influence
Autor	Philip Sheldrake
Buchzustand	Nicht verfügbar
Bindungsart	Hardback
Verlag	John Wiley and Sons Ltd
Erscheinungsjahr	2011-04-12
Seitenanzahl	232
Hinweis auf dem Einband	Die Abbildung des Buches dient nur Illustrationszwecken, die tatsächliche Bindung, das Cover und die Auflage können sich davon unterscheiden.