Business-to-Business Marketing: A Step-by-Step Guide by Ray Wright

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Business-to-Business Marketing: A Step-by-Step Guide by Ray Wright

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Zusammenfassung

Offering the reader a clear, cogent understanding of B2B marketing, this book is designed specifically to explain the nuances of this sub-discipline. With a wealth of local and global case studies, comparisons between B2B and B2C marketing and material linked questions, it provides a comprehensive overview of an expansive sector

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Business-to-Business Marketing: A Step-by-Step Guide by Ray Wright

Business- to- Business Marketing: A Step-by-Step Guide offers the reader a clear, cogent understanding of this newly emerging and rapidly evolving sub-discipline. Ideal for college students, undergraduates and non-specialised postgraduates, as well as marketing practitioners, this book is designed specifically to explain the nuances of B2B marketing. With a wealth of local and global case studies, comparisons between B2B and B2C marketing and material linked questions, Business-to-Business Marketing: A Step-by-Step Guide, provides a comprehensive overview of an expansive sector to inspire the reader with confidence

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SKU Nicht verfügbar
ISBN 13 9780273646471
ISBN 10 0273646478
Titel Business-to-Business Marketing: A Step-by-Step Guide
Autor Ray Wright
Buchzustand Nicht verfügbar
Bindungsart Paperback
Verlag Pearson Education Limited
Erscheinungsjahr 2004-01-30
Seitenanzahl 536
Hinweis auf dem Einband Die Abbildung des Buches dient nur Illustrationszwecken, die tatsächliche Bindung, das Cover und die Auflage können sich davon unterscheiden.