Consumer Behavior and Marketing Strategy
Consumer Behavior and Marketing Strategy
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Zusammenfassung
This text provides the information needed for consumer analysis that can be used for understanding markets and developing effective marketing strategies. It aims to help readers understand how consumer affect and cognition, consumer behaviour, consumer environment and marketing strategy interact.
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Consumer Behavior and Marketing Strategy by J Paul Peter
This text provides the information needed for consumer analysis that can be used for understanding markets and developing effective marketing strategies. It aims to help readers understand how consumer affect and cognition, consumer behaviour, consumer environment and marketing strategy interact.| SKU | Nicht verfügbar |
| ISBN 13 | 9780256261905 |
| ISBN 10 | 0256261903 |
| Titel | Consumer Behavior and Marketing Strategy |
| Autor | J Paul Peter |
| Buchzustand | Nicht verfügbar |
| Verlag | McGraw-Hill Education - Europe |
| Erscheinungsjahr | 1998-07-01 |
| Seitenanzahl | 704 |
| Hinweis auf dem Einband | Die Abbildung des Buches dient nur Illustrationszwecken, die tatsächliche Bindung, das Cover und die Auflage können sich davon unterscheiden. |
| Hinweis | Nicht verfügbar |