Consumer Behavior by Leon Schiffman

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Consumer Behavior by Leon Schiffman

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Consumer Behavior by Leon Schiffman

For undergraduate and graduate consumer behavior courses. The text that set the standard for consumer behavior study. Consumer Behavior explores how the examination and application of consumer behavior is central to the planning, development, and implementation of marketing strategies. The tenth edition captures the impact of new media on consumer behavior and focuses on the marketer's ability to learn more about customers' purchases in order to implement a strategy with greater precision.

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SKU Nicht verfügbar
ISBN 13 9780135053010
ISBN 10 0135053013
Titel Consumer Behavior
Autor Leon Schiffman
Buchzustand Nicht verfügbar
Bindungsart Hardback
Verlag Pearson Education (US)
Erscheinungsjahr 2009-09-21
Seitenanzahl 600
Hinweis auf dem Einband Die Abbildung des Buches dient nur Illustrationszwecken, die tatsächliche Bindung, das Cover und die Auflage können sich davon unterscheiden.
Hinweis Nicht verfügbar