Consumer Behavior by Michael R Solomon

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Consumer Behavior by Michael R Solomon

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Zusammenfassung

Using a lively writing style, examples that relate directly to students as consumers, and "cutting-edge" research, this critical examination of marketing practices - explains why people buy things and how products, services, and consumption activities contribute to the broader social world that consumers experience.

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Consumer Behavior by Michael R Solomon

Using a lively writing style, examples that relate directly to students as consumers, and "cutting-edge" research, this critical examination of marketing practices - explains why people buy things and how products, services, and consumption activities contribute to the broader social world that consumers experience.

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SKU Nicht verfügbar
ISBN 13 9780133657685
ISBN 10 013365768X
Titel Consumer Behavior
Autor Michael R Solomon
Buchzustand Nicht verfügbar
Bindungsart Hardback
Verlag Pearson Education (US)
Erscheinungsjahr 1995-08-18
Seitenanzahl 682
Hinweis auf dem Einband Die Abbildung des Buches dient nur Illustrationszwecken, die tatsächliche Bindung, das Cover und die Auflage können sich davon unterscheiden.
Hinweis Nicht verfügbar