Consumer Behavior
Consumer Behavior
Regular price
Checking stock...
Regular price
Checking stock...
Zusammenfassung
Critically examining marketing practices, this work explains why people buy things and how products, services, and consumption activities contribute to the broader social world that consumers experience.
The feel-good place to buy books
- Free delivery in the UK
- Supporting authors with AuthorSHARE
- 100% recyclable packaging
- B Corp - kinder to people and planet
- Buy-back with World of Books - Sell Your Books
Consumer Behavior by Michael R Solomon
Giving examples that relate directly to students as consumers, and critically examining marketing practices, this work explains why people buy things and how products, services, and consumption activities contribute to the broader social world that consumers experience. The work has a strong international coverage with each chapter containing a multicultural dimensions box, and examples are drawn from the international scene - Marie Clare, Cosmopolitan, French advertizing agencies and Bennetton. This third edition contains expanded discussion of demographics, hermeneutics, relationship and database marketing, aesthetic preferences, values, personality therapy and measures, and country of origin. There is also an instructor's manual available with transparencies and a video guide (ISBN: 0-13-376269-7).| SKU | Nicht verfügbar |
| ISBN 13 | 9780133766172 |
| ISBN 10 | 0133766179 |
| Titel | Consumer Behavior |
| Autor | Michael R Solomon |
| Buchzustand | Nicht verfügbar |
| Bindungsart | Paperback |
| Verlag | Pearson Education Limited |
| Erscheinungsjahr | 1995-10-01 |
| Seitenanzahl | 704 |
| Hinweis auf dem Einband | Die Abbildung des Buches dient nur Illustrationszwecken, die tatsächliche Bindung, das Cover und die Auflage können sich davon unterscheiden. |
| Hinweis | Nicht verfügbar |