Consumer Behavior
Consumer Behavior
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Zusammenfassung
For undergraduate and MBA courses in consumer behavior. Solomon goes beyond the discussion of why people buy things and explores how products, services, and consumption activities contribute to shape people’s social experiences.
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Consumer Behavior by Michael R Solomon
For undergraduate and MBA courses in consumer behavior. Solomon goes beyond the discussion of why people buy things and explores how products, services, and consumption activities contribute to shape people’s social experiences.| SKU | Nicht verfügbar |
| ISBN 13 | 9780136015963 |
| ISBN 10 | 0136015964 |
| Titel | Consumer Behavior |
| Autor | Michael R Solomon |
| Buchzustand | Nicht verfügbar |
| Bindungsart | Hardback |
| Verlag | Pearson Education (US) |
| Erscheinungsjahr | 2008-06-13 |
| Seitenanzahl | 720 |
| Hinweis auf dem Einband | Die Abbildung des Buches dient nur Illustrationszwecken, die tatsächliche Bindung, das Cover und die Auflage können sich davon unterscheiden. |
| Hinweis | Nicht verfügbar |