Consumer Behavior by Michael Solomon

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Consumer Behavior by Michael Solomon

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Consumer Behavior by Michael Solomon

Explore the "act of buying" and beyond. Solomon goes beyond the discussion of why people buy things and explores how products, services, and consumption activities contribute to shape people’s social experiences. The ninth edition includes cutting-edge topics and research in the ever-changing field of consumer behavior.

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SKU Nicht verfügbar
ISBN 13 9780136110927
ISBN 10 0136110924
Titel Consumer Behavior
Autor Michael Solomon
Buchzustand Nicht verfügbar
Bindungsart Hardback
Verlag Prentice Hall
Erscheinungsjahr 2010-03-26
Seitenanzahl 688
Hinweis auf dem Einband Die Abbildung des Buches dient nur Illustrationszwecken, die tatsächliche Bindung, das Cover und die Auflage können sich davon unterscheiden.
Hinweis Nicht verfügbar