Consumption Values by Jagdish Sheth

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Consumption Values by Jagdish Sheth

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Consumption Values by Jagdish Sheth

This text presents a comprehensive theory of consumer behaviour that is operational and has been tested in more than 200 separate investigations involving a wide variety of products. The theory is applicable to consumer and industrial products; durable and nondurable products; and goods and services. Theoretical discussions explain consumer choice behaviour and also illustrate prediction and control. Step-by-step guidance is provided for implementing theory. Also included are sample questionnaires and instructions for various techniques of data analysis, which have been drawn from real-world contexts.

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SKU Nicht verfügbar
ISBN 13 9780538805636
ISBN 10 0538805633
Titel Consumption Values
Autor Jagdish Sheth
Buchzustand Nicht verfügbar
Verlag Cengage Learning, Inc
Erscheinungsjahr 1999-12-31
Seitenanzahl 220
Hinweis auf dem Einband Die Abbildung des Buches dient nur Illustrationszwecken, die tatsächliche Bindung, das Cover und die Auflage können sich davon unterscheiden.
Hinweis Nicht verfügbar