Creating Signature Stories by David Aaker

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Creating Signature Stories by David Aaker

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Zusammenfassung

Creating Signature Stories applies the power of storytelling—a key to any digital program—to strategic messaging.

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Creating Signature Stories by David Aaker

Creating Signature Stories applies the power of storytellinga key to any digital programto strategic messaging.

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David Aaker is the author of over one hundred articles and eighteen books on marketing, business strategy, and branding that have sold over one million copies combined. A recognized authority on branding, he has developed concepts and methods on brand building that are used by organizations around the world. David currently resides in Orinda, CA.
SKU Nicht verfügbar
ISBN 13 9781683506119
ISBN 10 1683506111
Titel Creating Signature Stories
Autor David Aaker
Buchzustand Nicht verfügbar
Bindungsart Paperback
Verlag Morgan James Publishing llc
Erscheinungsjahr 2018-03-22
Seitenanzahl 190
Hinweis auf dem Einband Die Abbildung des Buches dient nur Illustrationszwecken, die tatsächliche Bindung, das Cover und die Auflage können sich davon unterscheiden.