Creative Leaps by M Newman

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Creative Leaps by M Newman

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Zusammenfassung

Exploring the transformational power of ideas, this book offers insights into the advertising campaigns of Saatchi & Saatchi. It shows the theories behind each campaign and the behind-the-scenes stories involved with each project. The CD-ROM contains the television commercials featured in the book.

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Creative Leaps by M Newman

Saatchi & Saatchi is one of the best-known names in the advertising business. Filled with lessons for advertisers and unique methodologies, this book explores the transformational power of ideas. It offers insights into the advertising campaigns of Saatchi & Saatchi, revealing the theories behind each campaign strategy, the process behind creativity and the behind-the-scenes stories involved with each project. The book includes a CD-ROM filled with all the television commercials featured in the book.

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SKU Nicht verfügbar
ISBN 13 9780470820834
ISBN 10 0470820837
Titel Creative Leaps
Autor M Newman
Buchzustand Nicht verfügbar
Bindungsart Hardback
Verlag John Wiley & Sons (Asia) Pte Ltd
Erscheinungsjahr 2003-04-17
Seitenanzahl 416
Hinweis auf dem Einband Die Abbildung des Buches dient nur Illustrationszwecken, die tatsächliche Bindung, das Cover und die Auflage können sich davon unterscheiden.
Hinweis Nicht verfügbar