CRM in a Week by Brian Salter

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CRM in a Week by Brian Salter

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Teil der In A Week S-Serie

Zusammenfassung

CRM (customer relationship management) is about attracting and maintaining lasting customers so that they return time and again to use your service and/or buy your product. This book takes the reader through the logical steps necessary to integrate CRM fully into company strategy at all levels.

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CRM in a Week by Brian Salter

CRM (customer relationship management) is about attracting and maintaining lasting customers so that they return time and time again to use your service and/or buy your product. CRM is not just about winning sales in the short term but increasing long term profit overall. This book takes the reader through the logical steps necessary to integrate CRM fully into company strategy at all levels - not just in the customer service department.

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Brian Salter and Naomi Langford-Wood are business and communication specialists, consultants and speakers on the international conference circuit. Together, they have also co-authored over 16 business books.
SKU Nicht verfügbar
ISBN 13 9780340857663
ISBN 10 0340857668
Titel CRM in a Week
Autor Brian Salter
Serie In A Week S
Buchzustand Nicht verfügbar
Bindungsart Paperback
Verlag John Murray Press
Erscheinungsjahr 2002-09-27
Seitenanzahl 96
Hinweis auf dem Einband Die Abbildung des Buches dient nur Illustrationszwecken, die tatsächliche Bindung, das Cover und die Auflage können sich davon unterscheiden.