Damage Control by John Weber
No one knows this better than Eric Dezenhall and John Weber, who help companies, politicians, and celebrities get out of various kinds of trouble. In this brutally honest and eye-opening guide, they take you behind the scenes of some of the biggest public relations successes--and debacles--of modern business, politics, and entertainment.You'll discover:
- Why the 1982 Tylenol cyanide-poisoning case is always cited as the best model for damage control, when in fact it has no relevance to the typical corporate crisis.
- Why Audi never fully recovered from driver accusations of sudden acceleration--despite evidence that nothing was wrong with their cars.
- What the crises faced by George W. Bush, Jim McGreevey, Sammy Sosa, Lance Armstrong, Martha Stewart, Coca-Cola, and the Catholic Church have in common . . . and what they don't. This new revised edition includes an additional chapter Our Permanent Leakocracy including information about WikiLeaks and what that notorious case means for business.
Eric Dezenhall is the author of seven novels and four non-fiction books, many dealing with media-driven scandals. His most recent book (with Gus Russo) is Best of Enemies: The Last Great Spy Story of the Cold War. Eric is the CEO of Dezenhall Resources, Ltd., one of the nation's first crisis management firms. He lives near Washington, D.C., with his family, some being alpacas. Eric has written for publications including The New York Times, The Wall Street Journal, and The Washington Post.
| SKU | Nicht verfügbar |
| ISBN 13 | 9781591841548 |
| ISBN 10 | 1591841542 |
| Titel | Damage Control |
| Autor | John Weber |
| Buchzustand | Nicht verfügbar |
| Bindungsart | Hardback |
| Verlag | Portfolio Hardcover |
| Erscheinungsjahr | 2007-05-01 |
| Seitenanzahl | 224 |
| Hinweis auf dem Einband | Die Abbildung des Buches dient nur Illustrationszwecken, die tatsächliche Bindung, das Cover und die Auflage können sich davon unterscheiden. |
| Hinweis | Nicht verfügbar |