Deciphering Advertising, Art and Architecture by Graham Cairns

Deciphering Advertising, Art and Architecture by Graham Cairns

This fascinating account looks at the increasingly sophisticated methods used—not just in advertising campaigns but also in art and architecture—to sell products to a smarter and ever more cynical public. Examining the underlying strategies and relating these to academic theories, this book will be of particular interest to students of advertising and retail architecture. The in-depth analysis is also packed with case studies, including the famous Benetton, Diesel, and Timberland advertising campaigns.

Graham Cairns is the head of architecture and interior design at the Writtle School of Design in Essex, England, and the author of the Spanish language book The Architect Behind the Camera. He has worked in architectural studios in London and Hong Kong and has run a performing arts group called Hybrid Artworks.

SKU	Nicht verfügbar
ISBN 13	9781907471155
ISBN 10	1907471154
Titel	Deciphering Advertising, Art and Architecture
Autor	Graham Cairns
Buchzustand	Nicht verfügbar
Bindungsart	Paperback
Verlag	Libri Publishing
Erscheinungsjahr	2010-12-30
Seitenanzahl	152
Hinweis auf dem Einband	Die Abbildung des Buches dient nur Illustrationszwecken, die tatsächliche Bindung, das Cover und die Auflage können sich davon unterscheiden.
Hinweis	Nicht verfügbar