Digital Aboriginal by Mikela Tarlow

Digital Aboriginal by Mikela Tarlow

The business world is changing quickly. Nothing is certain and to succeed today you need the ability to move rapidly, change directions and not be weighed down by ritualised responses and patterns. This volume seeks to show how you can apply the nomadic lifestyle of primitive civilizations to being successful in a digital world. It discusses how we can learn from the Aborigine's view of the world - they believe that all things are connected, every relationship influences every other relationship, and reality is not fixed, but fluid and continually shaped by the beliefs we have about it. Based on this, the authors reveal how the fast-paced, modern-day business world can respond to this unlimited range of possibilities, and how, if we are to succeed, we have to shift our marketing beliefs and trust our instincts. Based on hundreds of real-life business examples and woven together with survival tactics inherent in nomads, this work aims to strike at the very core of how business is conducted in today's world.

Mikela and Philip Tarlow founded Accelerating Results 15 years ago and have worked with clients as diverse as senior executives of Fortune 500 companies, Grammy and Emmy award winning entertainers, and entrepreneurs in every field. They have consulted with corporations such as Coca-Cola, Microsoft, Sony, Bank of Ireland, and Deloitte Touche, as well as many small businesses. Mikela and Philip Tarlow live in Colorado, USA.

SKU	Nicht verfügbar
ISBN 13	9780749923488
ISBN 10	0749923482
Titel	Digital Aboriginal
Autor	Mikela Tarlow
Buchzustand	Nicht verfügbar
Bindungsart	Paperback
Verlag	Little, Brown Book Group
Erscheinungsjahr	2002-07-25
Seitenanzahl	224
Hinweis auf dem Einband	Die Abbildung des Buches dient nur Illustrationszwecken, die tatsächliche Bindung, das Cover und die Auflage können sich davon unterscheiden.
Hinweis	Nicht verfügbar