Digital Media and Innovation by Richard A Gershon

Digital Media and Innovation by Richard A Gershon

Digital Media and Innovation takes an in-depth look at how smart, creative companies have transformed the business of media and telecommunications by introducing unique and original products and services. Today′s media managers are faced with the same basic question: what are the best methods for staying competitive over time? In one word: innovation. From electronic commerce (Amazon, Google) to music and video streaming (Apple, Pandora, and Netflix), digital media has transformed the business of retail selling and personal lifestyle. This text will introduce current and future media industry professionals to the people, companies, and strategies that have proven to be real game changers by offering the marketplace a unique value proposition for the consumer.

SKU	Nicht verfügbar
ISBN 13	9781452241418
ISBN 10	1452241414
Titel	Digital Media and Innovation
Autor	Richard A Gershon
Buchzustand	Nicht verfügbar
Bindungsart	Paperback
Verlag	SAGE Publications Inc
Erscheinungsjahr	2016-04-21
Seitenanzahl	280
Hinweis auf dem Einband	Die Abbildung des Buches dient nur Illustrationszwecken, die tatsächliche Bindung, das Cover und die Auflage können sich davon unterscheiden.
Hinweis	Nicht verfügbar