The Discursive Power of Memes in Digital Culture by Bradley E Wiggins

The Discursive Power of Memes in Digital Culture by Bradley E Wiggins

Shared, posted, tweeted, commented upon, and discussed online as well as off-line, internet memes represent a new genre of online communication, and an understanding of their production, dissemination, and implications in the real world enables an improved ability to navigate digital culture. This book explores cases of cultural, economic, and political critique levied by the purposeful production and consumption of internet memes. Often images, animated GIFs, or videos are remixed in such a way to incorporate intertextual references, quite frequently to popular culture, alongside a joke or critique of some aspect of the human experience. Ideology, semiotics, and intertextuality coalesce in the book’s argument that internet memes represent a new form of meaning-making, and the rapidity by which they are produced and spread underscores their importance.

Dr. Bradley E. Wiggins is an associate professor and head of the media communications department at Webster Vienna Private University. His investigations of digital culture and discourse involve research on internet memes, social media, and fake news. Additional research includes game and simulation-based learning, intercultural and strategic communication.

SKU	Nicht verfügbar
ISBN 13	9780367661335
ISBN 10	0367661330
Titel	The Discursive Power of Memes in Digital Culture
Autor	Bradley E Wiggins
Serie	Routledge Studies In New Media And Cyberculture
Buchzustand	Nicht verfügbar
Bindungsart	Paperback
Verlag	Taylor & Francis Ltd
Erscheinungsjahr	2020-09-30
Seitenanzahl	180
Hinweis auf dem Einband	Die Abbildung des Buches dient nur Illustrationszwecken, die tatsächliche Bindung, das Cover und die Auflage können sich davon unterscheiden.
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