The E-Business evolution by Daniel Amor

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The E-Business evolution by Daniel Amor

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Zusammenfassung

From B2B to B2C, CRM to pervasive computing, the author presents real business cases, practical strategies, and expert implementation guidance - giving readers a blueprint for e-Business success. In this book, he teaches the lessons of the dot-com crash, and offers fresh insight into every facet of e-Business technology and operations.

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The E-Business evolution by Daniel Amor

The E-business (R)evolution became a global bestseller due to its remarkable combination of technical and business insight into the challenges of e-business for both the short-term and the long-term. Now, Daniel Amor has thoroughly updated his book to reflect dramatic change in the e-business marketplace -- and to teach the powerful lessons that the dot-com crash has to offer. For those who are talking less about e-business, but doing more, The E-business (R)evolution, Second Edition is the single best source for both strategy and tactics. Amor covers every aspect of doing business on the Web -- today and tomorrow, B2B and B2C. He begins by providing a technical and business foundation for your e-business initiative, describing key considerations ranging from marketing to law. Next, he walks through the technology and architecture of e-business, introducing Internet-, intranet- and extranet-based applications, client software, middleware, and back-end systems. This Edition adds detailed new coverage of customer relationship management, content management, and knowledge management. Amor offers business cases that tie technology to the goals of the enterprise, and concludes with a preview of the future of e-business in light of key trends, from open source to pervasive computing.

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DANIEL AMOR, chief technologist, e-commerce for Hewlett-Packard in Germany, is also author of Internet Future Strategies: How Pervasive Computing Services Will Change the World. He is currently involved in several enterprise-class e-business projects for Hewlett-Packard throughout Europe and the Middle East.

SKU Nicht verfügbar
ISBN 13 9780130670397
ISBN 10 0130670391
Titel The E-Business evolution
Autor Daniel Amor
Buchzustand Nicht verfügbar
Bindungsart Paperback
Verlag Pearson Education (US)
Erscheinungsjahr 2002-01-04
Seitenanzahl 912
Hinweis auf dem Einband Die Abbildung des Buches dient nur Illustrationszwecken, die tatsächliche Bindung, das Cover und die Auflage können sich davon unterscheiden.
Hinweis Nicht verfügbar