Ecommerce Reimagined by Sharon Gai

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Ecommerce Reimagined by Sharon Gai

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Ecommerce Reimagined by Sharon Gai

This book offers a practical guide to Chinese ecommerce markets for businesspeople and scholars. China represents a $5.6 trillion retail market, with the highest ecommerce penetration rate in the world. Due to the COVID-19 pandemic, brands are investing more in growing online sales. Written from the heart of the world’s largest e-commerce platform, Ecommerce Reimagined: Retail and Ecommerce in China is a book that aims to satisfy the growing need of entrepreneurs and businesses hoping to tap into China’s market and provide context to students and academics who post an interest in learning about how ecommerce has shaped the Chinese retail space.

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Sharon Gai has been a director of Alibaba working in its core commerce pillar, and brings years of experience working in e-commerce in China and bridging the gap between the Chinese market and overseas markets.

SKU Nicht verfügbar
ISBN 13 9789811900020
ISBN 10 9811900027
Titel Ecommerce Reimagined
Autor Sharon Gai
Buchzustand Nicht verfügbar
Bindungsart Hardback
Verlag Springer Verlag, Singapore
Erscheinungsjahr 2022-03-29
Seitenanzahl 172
Hinweis auf dem Einband Die Abbildung des Buches dient nur Illustrationszwecken, die tatsächliche Bindung, das Cover und die Auflage können sich davon unterscheiden.
Hinweis Nicht verfügbar