The Economic Naturalist by Robert Frank

The Economic Naturalist by Robert Frank

Why do the keypads on drive-up cash machines have Braille dots? Why are round-trip fares from Orlando to Kansas City higher than those from Kansas City to Orlando? For decades, Robert Frank has been asking his economics students to pose and answer questions like these as a way of learning how economic principles operate in the real world-which they do everywhere, all the time. Once you learn to think like an economist, all kinds of puzzling observations start to make sense. Drive-up ATM keypads have Braille dots because it's cheaper to make the same machine for both drive-up and walk-up locations. travellers from Kansas City to Orlando pay less because they are usually price-sensitive tourists with many choices of destination, whereas travellers originating from Orlando typically choose Kansas City for specific family or business reasons. The Economic Naturalist employs basic economic principles to answer scores of intriguing questions from everyday life, and, along the way, introduces key ideas such as the cost-benefit principle, the no cash on the table" principle, and the law of one price. This is as delightful and painless a way to learn fundamental economics as there is.

Robert H. Frank is the Henrietta Johnson Louis Professor of Management and Professor of Economics at Cornell University's Johnson Graduate School of Management. His Economic Scene" column appears monthly in the New York Times. His previous books include The Winner-Take-All Society (with Philip Cook), Luxury Fever, and Principles of Economics (with Ben Bernanke). Frank's many awards include the Apple Distinguished Teaching Award and the Leontief Prize for Advancing the Frontiers of Economic Thought. He lives in Ithaca, New York.

SKU	Nicht verfügbar
ISBN 13	9780465003570
ISBN 10	0465003575
Titel	The Economic Naturalist
Autor	Robert Frank
Buchzustand	Nicht verfügbar
Bindungsart	Paperback
Verlag	Basic Books
Erscheinungsjahr	2008-04-08
Seitenanzahl	240
Preise	Short-listed for Heathrow Travel Product Award: Travel Read, Non-Fiction 2009
Hinweis auf dem Einband	Die Abbildung des Buches dient nur Illustrationszwecken, die tatsächliche Bindung, das Cover und die Auflage können sich davon unterscheiden.
Hinweis	Nicht verfügbar