Emerging Markets by Nenad Pacek

Emerging Markets by Nenad Pacek

What businesses need to understand and do in order to be successful in emerging markets Using the real experiences of companies wherever possible to illustrate the points it makes, this book is aimed at both managers who are involved in entering emerging markets for the first time and managers who are already operating in them. It will serve as a guide on how to avoid mistakes other companies have made and how to detect weaknesses in current emerging market strategies. It looks at: * Why successful companies often fail in emerging markets * The need to manage expectations and for thoroughness * Assessing political risk and the economic environment * Getting the corporate structure right * Issues concerning acquisitions and joint ventures * Making the most of tax and other incentives * Market research challenges and marketing dilemmas * Reaching the local market * Human resources - myths and realities * Dealing with crime and corruption * Ethical issues and corporate social responsibility

Daniel Thorniley and Nenad Pacek run the Economist Corporate Network, which advises companies around the world, including Procter & Gamble, IBM and Kellogg on their emerging market activities. Daniel Thorniley and Nenad Pacek run the Economist Corporate Network, which advises companies around the world, including Procter & Gamble, IBM and Kellogg on their emerging market activities.

SKU	Nicht verfügbar
ISBN 13	9781861974082
ISBN 10	1861974086
Titel	Emerging Markets
Autor	Nenad Pacek
Buchzustand	Nicht verfügbar
Bindungsart	Hardback
Verlag	Profile Books Ltd
Erscheinungsjahr	2004-05-20
Seitenanzahl	224
Hinweis auf dem Einband	Die Abbildung des Buches dient nur Illustrationszwecken, die tatsächliche Bindung, das Cover und die Auflage können sich davon unterscheiden.
Hinweis	Nicht verfügbar